Search Engine Optimization Strategy The search engine optimization strategy of thumbing a web site is more common sense and usability than trickery. The basic premise behind the strategy of thumbing a web site is that each section of the web site must be relevant to the other section, and only the sections that are relevant to each other are linked together. One of the biggest incentives to theme a site is that the some of the search engines use themes as part of their algorithm for inclusion into their database of web sites. Not only do they use themes as a factor for inclusion, but they also use themes as a factor for deciding which web site ranks higher. One such search engine that uses themes as a factor is Google. Some of the search engines that use Themes in their algorithm are: Altavista, Inktomi, Google, Excite, Lycos, and Webcrawler. Although they all use themes in their algorithms, Lycos and Webcrawler do not have a very strong emphasis on themes. Submission Search Engine |