What we now know as search engine optimization started out in the mid 90's. The internet was just getting started and drones of people were flocking to it. Thousands upon thousands of eager entrepreneuers realized the internet was going to mean a paradigm shift in the business world.
They also realized that with the thousands of the new web sites being developed every day there was going to be a need for some way to organize them and make them easier to find. In came Yahoo!
Yahoo created a directory and it was the place to be. This directory would list a site for a $200 one time fee. Once a site was listed in Yahoo a business could expect to be immediately flooded with traffic and customers. Then Yahoo decided to implement what we now know as a search engine. The search engine sent out crawlers (spiders) to index all of the content on the web and store that content in their database. Then when a search was made on Yahoo users were given the choice of using either the directory results or the web pages results. When these entrepreneuers realized these web page results (serps) could be manipulated, search engine optimization was born!

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